Google are warning visitors away from sites that do not have a trusted SSL Certificate installed.
The purpose of using a Certificate is in simple terms, to protect sensitive information sent from one place to another. It protects your information such as your credit card number, address or password as it travels across the world. SSL is the global backbone of security on the Internet.It basically scrambles the information in transit until it reaches its destination. SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards as it also authenticates the identity of your website to ensure your customers you are not a scam site. Get the padlock and secure your customers.